The hydration habit.
Daily Ritual
$129/month
30 Everyday cartons (your choice of sodium/no-sodium mix)
Daily hydration as a repeated, mineral-honest behavior.
Free shipping
Skip or swap any month
Cancel any time
QR-traced batches
Subscription
Built around the way you actually drink.
Monthly cadence, free shipping on every plan, and full control through your account. Skip, swap, or cancel any time.
Most Chosen
Daily plus weekly recovery.
Balanced Performance
$169/month
20 Everyday cartons + 8 Heavy Water Recovery bottles
Movement, training, golf, wellness with weekly recovery moments.
Free shipping
Skip or swap any month
Cancel any time
QR-traced batches
Recovery-first performance.
Athlete Pack
$219/month
15 Heavy Water Recovery + 15 Heavy Water Energy + Recovery
Athletes and high-output performers who treat recovery as the work.
Free shipping
Skip or swap any month
Cancel any time
QR-traced batches
Your architecture.
Custom Build
By Request
Choose any combination across the four SKUs.
Personalized hydration. Available after first order.
Free shipping
Skip or swap any month
Cancel any time
QR-traced batches
How it works
The shape of the subscription.
Subscriptions are the rational form of a hydration business. They reward repetition, soften freight cost, and let us hold to a defensible per-batch testing commitment.
Cadence.
Every 30 days, calibrated to typical household consumption. Adjust your interval in your account.
Format.
Cartons ship in efficient cases. Heavy Water bottles ship cushioned and trackable.
Control.
Pause, skip, swap, or cancel from your account or the Stripe customer portal. No phone calls.
Testing.
Every shipment is tied to a batch report behind a QR code on each carton.
FAQ
Honest answers, no fine print.
Subscriptions should reward repetition, not lock in. Here's the short list of questions people ask before their first order.
How is NA₂RA different from a spring water or electrolyte mix?+
Most premium waters anchor on a source story (a spring, glacier, aquifer). NA₂RA starts from purified reverse-osmosis water — a near-neutral baseline — and adds a precise, named mineral architecture per SKU. Every batch is third-party tested and traceable via QR code. It is hydration as designed product, not as romance.
Can I skip, swap, or cancel my subscription any time?+
Yes. Every plan is fully controllable from your account or the Stripe customer portal. Pause, skip a month, swap formats, or cancel — no phone calls, no retention friction.
What's in each SKU?+
Everyday Water — No Sodium (white carton, $4.99): magnesium, potassium, calcium, chloride, bicarbonate, trace minerals. Everyday Water — With Sodium (black carton, $4.99): adds sodium for sweat and movement. Heavy Water — Recovery ($7.99): complete electrolytes plus taurine, L-carnitine, glycine. Heavy Water — Energy + Recovery ($9.99): recovery base plus caffeine, L-theanine, and the B-vitamin family. Every SKU is 500 mL.
How is shipping handled?+
Free on every subscription plan. Cartons ship in efficient cases on a 30-day cadence calibrated to typical household consumption — you can shorten or lengthen the interval from your account.
Are the batch test results public?+
Yes. Each carton carries a QR code linking to its specific batch report: heavy metals, mineral profile, pH, TDS, conductivity, and supplier provenance. Transparency is the product.